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This quarter, we’re quenching your thirst for knowledge on the beverage industry. Today, the global beverage market, which reached $3.56 trillion in 2023, offers a wide variety of flavors, functions and experiences, many of which are influenced by health-conscious and environmentally aware consumers. Its projected annual growth rate of 4.26% over the next five years and a potential market volume of $4.39 trillion pave the way for further innovation in this growing industry. From non-alcoholic beer to prebiotic beverages to energy drinks, it’s clear the era of standard sodas and predictable fruit juices is over. Source: Mordor Intelligence |
341 drink calories are consumed by adults on average each day. Source: Zippia |
Energy drink revenue in the U.S. has increased 13% over the last five years.*
The U.S. is becoming more diverse and is driving demand for exotic flavors once difficult to find on American shelves. Examples include horchata, boba tea and kombucha.
