Q2 2025 Beauty Industry Bulletin

Quarterly Industry Bulletin

Beauty and Personal Care

This quarter’s Industry Bulletin breaks down the key trends, top players, and the future of beauty and personal care products. The U.S. beauty and personal care market is on track to reach $104.74 billion* in 2025, driven by a surge in online sales, social commerce, and demand for clean, sustainable products. On-line platforms like Amazon and TikTok are reshaping how consumers discover and purchase beauty products. Meanwhile, indie brands, eco-friendly packaging and immersive digital-physical experiences are redefining consumer expectations and influencing the industry’s future.

*Source: Statista

$304.84

amount average U.S. consumer will spend in 2025

Source: Statista

What’s Driving Growth?

Online sales are expected to contribute 65.9% of the total beauty & personal care market revenue in the U.S. in 2025.*
Social commerce is growing, now representing 6.2% of beauty sales.**
Indie beauty brands are emerging as a preferred choice over legacy brands by many consumers.

*Source: Statista; **Source: Forbes: Beauty Retail 2025

Top Beauty and Personal Care Producers

Procter & Gamble
Colgate-Palmolive
Estee Lauder

Source: ZoomInfo

Other Major Impacts Affecting the Industry

Increasing demand for eco-conscious, sustainable, and ‘clean’ beauty products along with regulatory & ethical considerations are demanding more transparency in supply chains.
Brands are blending digital and physical shopping by integrating in-store experiences (events, trials, exclusive drops and VIP access) with e-commerce to enhance consumer loyalty.

Packaging Trends and Influences Within This Segment

Sustainability-Driven Packaging: The demand for recyclable, biodegradable, and refillable packaging is increasing. Brands integrating eco-friendly materials will gain consumer trust.
Minimalist & Transparent Designs: Packaging that communicates clean ingredients and sustainability credentials are targeted to be favored.
Smart & Interactive Packaging: QR codes, NFC chips, and augmented reality experiences are being used to engage consumers digitally.

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